Finance

Navigating Economic Turbulence: Small Businesses Face Hardships in China’s Post-Fed Rate Cut Era

2024-10-13

Author: Daniel

SINGAPORE: Nestled in the vibrant 'Ju Fu Chang' district of Shanghai, a trendy bar named 'Strawberry Fields' has emerged, drawing inspiration from The Beatles. Opened in mid-September by 31-year-old Mr. Daga, a former architect from Guangzhou, and his partner Ms. Yiyi, a 26-year-old from Liaoning province, this establishment is more than just a bar; it's a testament to the couple's ambition to reshape their lives amid economic uncertainty.

"We decided to take a leap of faith and use our savings to chase this dream," Mr. Daga shared. "In May, I transitioned to bartending full-time, and soon after, my partner quit her job. Now, we manage the bar together."

As China endeavors to boost its economy and maintain a growth target of 5% for the year, many young entrepreneurs like Daga and Yiyi remain skeptical. Mr. Daga pointed out that long-term prospects seem grim due to critical issues like declining birth rates and an aging population.

The US Federal Reserve's recent decision to cut interest rates has sparked a global ripple effect, significantly impacting economies worldwide, including China. While the Fed's moves aim to stimulate the American economy, they also set the stage for Chinese financial policies to adapt alongside them. However, experts note that this relief may not address China's deeper economic woes, which include a property crisis, lackluster consumer spending, and soaring youth unemployment rates.

Can China's Economy Find Silver Linings?

Although the Fed's rate cuts might not resolve all of China's challenges, they could potentially create a "more favorable environment" for domestic policy adjustments, according to Mr. Lynn Song, chief economist for Greater China at ING. The expectation is that lower interest rates could primarily benefit the real estate sector, while retail and manufacturing may see less direct results.

In a significant move on September 29, the People's Bank of China (PBOC) announced plans to lower mortgage rates for existing homes, a welcome decision in the face of declining housing prices. The decision to reduce deposit requirements for second-home buyers also reflects the urgency of addressing the ongoing housing crisis.

As the economic climate pushes individuals like 28-year-old Stephen Mao, who works in Shanghai, to reconsider their housing options, they seek affordable solutions amidst soaring living costs. Living with family outside the city center, Mr. Mao aspires to purchase a small apartment to ease his daily commute, but expresses caution regarding mortgage debt.

For small business owners like Mr. Daga and Ms. Yiyi, the pressure mounts as they juggle the fluctuating income from their bar alongside skyrocketing living expenses. With monthly rent of 10,000 yuan (about US$1,414) for their modest two-bedroom apartment and an additional 40,000 yuan for their bar's rent, they face decisions about relocating to more affordable areas.

"The cost of living in Shanghai is definitely a big challenge," Daga lamented. "Once our current lease ends, we might look for a cheaper place."

An Indirect Impact on Small Businesses

Despite concerns, analysts suggest that the Fed's rate cuts might have a minimal impact on small businesses, with many factors, such as domestic consumer sentiments and global tariffs, playing more significant roles in determining business viability in China. Some experts argue that Chinese small companies with domestic focus are shielded from external influences like the Fed's decisions.

Even though the PBOC has made smaller cuts following the Fed's actions, some analysts caution that these moves require a nuanced approach to truly revitalize the sluggish economy. Mr. Guppy from Guppytraders.com noted that historical policy frameworks may blur the direct impact of foreign monetary policy on China.

"They will not rush into drastic changes driven by the Fed," he explained. "Their policies are shaped by domestic needs and realities first."

Time for Aggressive Action?

Analysts, however, urge Chinese policymakers to step up their game. With the Fed's potential for continued rate cuts, a call for aggressive fiscal stimulus emerges, emphasizing the need for monetary policy to transition from reactive to proactive strategies. The idea is to stimulate demand effectively and combat deflationary pressures that have begun to plague the economy.

"If the Fed continues to lower rates in 2024 and beyond, China may find itself compelled to respond with more decisive actions," says Mr. Bell. Optimistic perspectives predict that further easing could encourage credit activity and invigorate investment flows, particularly as the yuan may find stability in the face of US policy shifts.

But as the landscape evolves, the challenge remains: balancing the need for growth without succumbing to the mounting risks of too much monetary easing. As Mr. Bell rightly points out, addressing underlying issues of deflation is crucial. Merely cutting rates won’t suffice if consumer and business confidence remains low.

With looming uncertainty, both small business owners and policymakers must navigate this turbulent economic climate with cautious optimism, striving for stability against an unpredictable backdrop of global events. Can China’s entrepreneurs find a way to thrive amidst uncertainty? Only time will tell.