Introduction

Manchester, UK – March 20, 2025 – In a groundbreaking announcement, Nobu Hospitality, the iconic luxury lifestyle brand co-founded by Hollywood star Robert De Niro, has revealed plans for an extraordinary development in Manchester. This landmark project, in collaboration with renowned developer Salboy, will feature the Nobu Hotel, a sophisticated restaurant, and the first Nobu-branded residences in the United Kingdom, signaling a new era for luxury living in the city.

Project Details

Strategically named Viadux 2, the massive 76-storey tower will rise to a stunning height of 246 meters, making it the tallest building outside London. This ambitious venture represents a whopping £360 million investment in Manchester's prime city center. The project aims to complete significant planning procedures this spring, tailored to elevate the city's luxury hospitality landscape.

Hotel and Residences Features

The Nobu Hotel Manchester will boast 160 luxurious hotel rooms, state-of-the-art event spaces, and a signature Nobu restaurant and bar, each infused with the brand's distinctive minimalist design ethos. Additionally, the development will introduce 452 exclusive Nobu residences, offering a unique opportunity for residents to indulge in the luxury lifestyle characteristic of the Nobu brand. These residences will feature refined Japanese-inspired designs and high-end amenities, including the option for Nobu room service, a stunning swimming pool, a rejuvenating spa, a serene podium garden, and a cutting-edge gym. Residents will also benefit from a dedicated experience team to ensure unparalleled access to the city's vibrancy.

Cultural Significance

Manchester's burgeoning reputation as a premier destination for luxury hospitality and upscale real estate embodies a transformative shift in the market, making it ripe for the arrival of prestigious brands such as Nobu. "We are thrilled to add Manchester to our global collection, recognizing its rich culture and emerging status on the world stage. Our collaboration with Salboy, led by Fred Done and Simon Ismail, highlights our commitment to maintaining exceptional standards," said Trevor Horwell, CEO of Nobu Hospitality. "Having grown up in the surrounding area, this project holds personal significance for me, and we are eager to infuse the essence of Manchester into the Nobu experience."

Collaboration with Salboy

Fred Done, Co-founder of Salboy and Betfred, expressed his excitement about the collaboration, stating, "Nobu has consistently redefined fine dining worldwide. Their impeccable cuisine and outstanding hospitality resonate on a global scale. Bringing this level of sophistication to Manchester is not just a business venture; it celebrates the city’s rich culinary landscape."

Elevating Culinary Scene

The Nobu brand, renowned for its groundbreaking fusion of cuisines pioneered by Chef Nobu Matsuhisa, has transformed dining around the globe. This new development promises to elevate Manchester's culinary scene even further, with direct influences stemming from Chef Nobu’s celebrated innovations that modernized fine dining as we know it today.

Conclusion

With this monumental project at the forefront, Nobu Hospitality and Salboy are set to redefine luxury living and hospitality in Manchester. Residents and visitors alike can anticipate an experience that blends lavish accommodations with exceptional dining, signifying a new chapter in the city’s vibrant evolution. Keep an eye on this space as Manchester prepares for a culinary revolution like no other!