The Future of Online Shopping is Here!

In a move that's set to redefine the online shopping experience, Perplexity has announced an exciting new feature for its Pro subscribers, enabling them to purchase products directly without ever leaving the AI search engine. This innovative capability allows US-based Pro members to hit the “Buy with Pro” button while searching for products, streamlining the shopping process like never before.

Once this button is clicked, Perplexity effortlessly handles the order using the user’s pre-saved shipping and billing information, making the checkout process a breeze. If an item isn't compatible with the "Buy with Pro" feature, users will simply be redirected to the retailer's website to complete their transaction. Plus, every purchase made through this feature comes with the enticing promise of free shipping!

Curious about whether Perplexity profits from these transactions? Sara Platnick, a spokesperson for the company, confirmed that "as of now, we do not," indicating that the "Buy with Pro" feature operates independently from any commercial interests. In other words, it's all about enhancing the user experience without strings attached!

Get Ready for More Exciting Features!

Not a Pro subscriber? No problem! Even for those on the standard plan, Perplexity is rolling out enhanced AI shopping features, including newly designed product cards for relevant searches. These cards will showcase images, pricing, and AI-generated summaries of vital product features and customer reviews to help shoppers make informed decisions.

But that's not all! Perplexity is also introducing a revolutionary AI-powered “Snap to Shop” tool, allowing users to take photos of products and inquire about them—drawing a parallel to Google Lens. While this feature will initially be exclusive to Pro users, Perplexity already supports visual searches for those not seeking shopping-related queries.

Empowering Merchants with Data Insights

Not only is Perplexity committed to enhancing user experience, but it is also shifting its focus towards merchants. The company is launching a new merchant program aimed at providing sellers with invaluable insights into search and shopping trends related to their products. This could significantly boost the visibility of their offerings and increase the likelihood of recommendations through the search engine.

As Perplexity continues to innovate, it not only simplifies shopping for consumers but also empowers businesses with data and analytics, paving the way for a more connected and efficient retail ecosystem. The future of shopping is evolving, and Perplexity is at the forefront of this transformation!

Don't Miss Out on the AI Shopping Revolution!