On Monday, innovative Chinese augmented reality (AR) tech company Rokid celebrated its 10th anniversary with a spectacular product launch in Hangzhou, China.

The event was graced by CEO Misa Zhu, who proudly unveiled the much-anticipated Rokid Glasses, developed in collaboration with the renowned Chinese eyewear brand Bolon.

Priced at RMB 2,499 (approximately $345), the Rokid Glasses are set to hit the market in the second quarter of 2025. This launch comes on the heels of Rokid's impressive track record, with previous AR glasses boasting a staggering 300,000 users globally, who engage with the technology for an average of 2 hours and 45 minutes daily.

Why This Breakthrough Matters: The Future of AR is Bright!

With AR technology on the brink of a revolution, glasses like Rokid’s are poised to become everyday essentials—similar to smartphones. Their potential is particularly significant for individuals with nearsightedness, where advanced solutions can dramatically improve daily life.

Rokid's successful user engagement underscores a robust market demand for AR innovations, promising transformative shifts across various industries.

What’s Inside the New Rokid Glasses?

The Rokid Glasses are powered by the state-of-the-art Qualcomm Snapdragon AR1 platform, engineered specifically for augmented reality experiences.

In a groundbreaking integration, these glasses utilize Alibaba’s Tongyi Qianwen large language model, allowing users to harness AI capabilities such as search, object recognition, multilingual translation, navigation, and health reminders.

Weighing a mere 49 grams, these stylish glasses are designed for all-day use, providing up to four hours of uninterrupted functionality on a single charge.

Remarkably, the included charging case can recharge the glasses ten times, with each full charge needing only 20 minutes.

Customization is a key highlight; users can enjoy tailored lenses for nearsightedness and astigmatism, thanks to a snap-on design that facilitates easy attachment and removal.

With a simple touch, users can swiftly capture photos or answer calls, making connectivity seamless.

Addressing Privacy Concerns: Transparency is Key!

During a press interview post-launch, CEO Misa addressed potential privacy anxieties related to the device's camera feature.

She reassured users that the one-touch photo function incorporates a sound alert, ensuring awareness when a snapshot is taken.

Additionally, the company is exploring ways to integrate AI that could disable this function in sensitive situations.

Introducing Rokid Spatial Link: The Future of Connectivity!

At the launch, Rokid also unveiled the innovative Rokid Spatial Link gadget, priced at RMB 699 ($96) and scheduled for release alongside the glasses in Q2 2025.

This device allows traditional small-screen gadgets to effortlessly project their display onto expansive spatial screens, enhancing user experience.

Rokid Spatial Link is equipped with dual USB-C ports, connecting AR glasses to a variety of devices, from computers and smartphones to gaming consoles like Xbox and PS5.

Utilizing the same advanced CPU and GPU as Rokid’s AR Lite spatial computing suite, users can seamlessly switch between various display aspect ratios, including 4:3, 16:9, and 32:9.

As Rokid sets its sights on the future, the combination of AR technology and AI positions the company at the forefront of the tech revolution, reaffirming its commitment to deliver solutions that enhance daily living experiences for users worldwide.

Get ready, because the future of augmented reality has just begun, and you won’t want to miss out!