Samsung's Bold Announcement at CES

This year at CES, Samsung dropped jaws with the unveiling of The Frame Pro, a television that raised eyebrows not only for its design but also for its hefty price tag.

Price Reveal: How Much for The Frame Pro?

As The Frame Pro gears up for shipping in the upcoming weeks, Samsung confirmed the pricing for its three dazzling sizes: the 65-inch model at $2,199, the 75-inch priced at $3,199, and the grand 85-inch version for a staggering $4,299. In comparison, the standard 2025 Frame maxes out at 65 inches and retails for $1,799, putting The Frame Pro at a premium — but arguably, it’s a fair deal for the upscale features.

Innovative Features: The Game-Changer!

One of the standout features of The Frame Pro is its Wireless One Connect Box, allowing for a clutter-free setup with just a power cable required. This setup works effectively within a 30-foot range. Additionally, Samsung’s customizable bezels ensure that the TV harmonizes beautifully with your home decor.

The Display: A Mixed Bag?

While The Frame Pro boasts a matte, anti-glare display that showcases artwork in a lifelike manner, skepticism swirls around its Neo QLED panel. Samsung's use of the term 'Mini LED' raises eyebrows; unlike typical Mini LED TVs that feature a dense array for precise contrast and brightness, The Frame Pro positions its Mini LEDs at the bottom, directing light upwards, which may not deliver the expected advancements.

Comparing Titans: The S95F Takes the Lead

For those hungry for exceptional picture quality, Samsung's latest flagship, the S95F QD-OLED TV, is a compelling contender. Pricing starts at $2,299 for the 55-inch model, $3,299 for the 65-inch, and $4,499 for the 77-inch. Samsung touts the S95F as its brightest OLED TV yet, boasting improved anti-glare features and superior AI-powered upscaling.

The Bottom Line: Is It Worth It?

While The Frame Pro offers a unique aesthetic appeal, the S95F lineup might just deliver better value for those chasing stellar visuals. With competitive pricing matching last year’s offerings and no sign of tariff penalties, Samsung's commitment to cutting-edge technology remains undeniable.