Entertainment

Tensions Soar as NewJeans Issues Ultimatum to HYBE: Ador Struggles to Mitigate Workplace Bullying Controversy

2024-11-27

Author: Wei

In a dramatic turn of events, NewJeans has reportedly issued an ultimatum to their parent company, HYBE, bringing to light concerns over their exclusive contract as tensions escalate. The situation has sparked a fierce reaction from Ador, the agency representing the popular girl group, as they scramble to address the unfolding crisis.

On November 27th, just one day shy of the ultimatum deadline, Ador broke its silence regarding allegations of "workplace bullying" aimed at member Hani. In an official statement, Ador explained their previous lack of commentary: "We were concerned that disputes over the facts might spark unnecessary controversies surrounding Ador's artists. However, the ongoing controversy has made it imperative for us to clarify our position."

This controversy erupted when Hani revealed that she overheard a manager from another HYBE-affiliated label telling someone to "ignore" her, raising eyebrows about the group's workplace dynamics. In response, Belift Lab, another subsidiary of HYBE, quickly denied the allegations, asserting, "The ILLIT Protocol member (manager) never made such a comment, and ILLIT members have always greeted NewJeans."

The growing discord within such a high-profile label has alarmed fans and industry insiders alike, who are closely monitoring the delicate situation. NewJeans, known for their catchy tunes and strong fanbase, is at a pivotal moment in their career, and the unfolding drama could have serious ramifications for their future.

As this story develops, the music industry watches with bated breath: Will NewJeans stand firm in their demands, or will Ador and HYBE manage to resolve the chaos before it escalates further? The answer could shape the landscape of K-pop in the months to come. Stay tuned as we bring you the latest updates on this breaking story.