In 2024, Motorola has unveiled an extensive lineup of smartphones, introducing no fewer than 30 models. This ambitious portfolio includes the latest Edge 50 series, two new foldable devices, various budget-friendly Moto G options, and even a nod to its parent company Lenovo with the ThinkPhone.

As with any tech launch, some devices have shone brightly while others have left users wanting more. Let's dive into which models succeeded and which fell flat!

Winner: Motorola Razr 50 Ultra/razr+ 2024

In a year when the foldable smartphone market showed signs of stagnation, Motorola emerged as a standout player thanks to the Razr 50 Ultra. This latest clamshell model has taken significant strides from its predecessor, featuring a virtually crease-free foldable display and lightning-fast performance that rivals more conventional smartphones.

This year’s Razr is not just aesthetically pleasing; it's also practical, boasting waterproof capabilities and a new telephoto camera lens. With few competitors offering clamshell foldables outside of China, Motorola’s international release of the Razr 50 Ultra (known as razr+ 2024 in the U.S.) has been widely praised, helping the brand regain its status as a foldable frontrunner.

Loser: Motorola Razr 50/razr 2024

However, not all Razr models have fared well. The standard Razr 50 (or razr 2024 in the U.S.) has drawn criticism. Although positioned as a more budget-friendly alternative to the Ultra, it fails to deliver on key aspects like camera quality and utilizes the underwhelming Dimensity 7300 chipset. Many consumers are left disappointed, especially when considering the hefty price tag of around €800.

Furthermore, the omission of the charger from the box, couched in an environmentally conscious narrative, has fallen flat amidst the outcry regarding the bulkiness of the packaging itself.

Winner: Motorola Edge 50 Neo

Another highlight for Motorola is the Edge 50 Neo. This lightweight smartphone is expertly positioned within the mid-range market, featuring a compact display, IP68 water and dust resistance, and wireless charging. Its stylish design benefits from a collaboration with Pantone, presenting users with five striking color options, including the newly launched Mocha Mousse, inspired by earthy tones of cacao and coffee.

With exceptional performance and battery life, the Edge 50 Neo stands out as a model that balances aesthetics with functionality—certainly a win for Motorola!

Loser: Motorola Edge 50

Conversely, the standard Edge 50 has emerged as the least memorable member of its family. Its starting price may appeal at around €500, but outdated technology—including the Snapdragon 7 Gen 1 chipset—has left many smartphone enthusiasts cold. Our tests indicated lackluster battery performance and the omission of handy features like Always-On Display (AOD) even on its OLED panel. While it does offer an IP68 rating and a reasonably good camera setup, the Edge 50 simply does not compete with the better offerings in its price bracket.

Winner: Pantone Colors Partnership

Motorola's clever partnership with Pantone has not gone unnoticed this year, allowing the company to leverage vibrant color schemes for its devices. This collaboration does not just add visual appeal; it provides brand synergy, with Pantone benefitting from exposure while Motorola showcases visually stunning phones like the Edge 50 and Razr 40 Ultra in standout colors.

Loser: Moto G Series - A Disappointment

The Moto G series, traditionally known for its affordability, has taken a hit this year, becoming the biggest disappointment in the lineup. In a quest to keep costs low, Motorola has compromised too much on features. The Moto G35 relies on a mediocre Unisoc chip, and many of its upgrades feel almost negligible compared to their predecessors. Missing a Moto G65 model, alongside the ill-fated Moto G85, which failed to deliver a notable upgrade, leaves fans craving better options.

Motorola's continued innovation seems stifled in this segment, raising concerns among loyal fans about the future trajectory of the Moto G series.

Notable Mention: Improvements in Firmware Updates

One glimmer of hope this year has been Motorola’s commitment to improving its software update strategy. In 2024, we see notable promises for expanded support, especially for models like the Edge 50 Neo, set to receive multiple iterations of the new Android OS. However, it’s essential to take a wait-and-see approach regarding whether the company can uphold these promises and integrate new AI features effectively.

In summary, Motorola's 2024 lineup illustrates a dynamic mix of triumphs and setbacks. Enthusiasts should keep their eyes peeled, particularly on the successful Razr 50 Ultra and the innovative Edge 50 Neo, while cautiously assessing the largely underwhelming Moto G series and the less impressive Razr 50. Stay tuned for more updates as the year unfolds!