Threads Takes a Major Leap by Allowing Users to Choose Their Default Feed

In a long-awaited move, Threads is finally allowing users to set their “Following” feed as their default option, a feature highly requested since the platform's inception last year. Meta CEO Mark Zuckerberg took to social media on Monday to announce this significant update, which opens the door for users to select their preferred feed—be it For You, Following, or a custom feed.

This launch isn't just a standalone feature; it follows the recent rollout of custom feeds, where users can curate their experience based on specific topics or select profiles. This enhancement allows Threads to directly compete with decentralization powerhouse Bluesky, a new contender that has recently gained popularity and is now celebrating over 20 million users.

As Threads works to improve user engagement amid growing exodus to Bluesky, these changes reflect Meta's swift actions to listen to user feedback. Last week, the platform made adjustments to its algorithmic feed to feature more content from followed accounts, but this just wasn't enough for many users who voiced their longing for a straightforward option to select their Following feed as the default.

The introduction of this new feature demonstrates Meta's commitment to ensuring that its community feels heard and valued. Reflecting on the feedback from users, Zuckerberg expressed, “I’m interested to see how and if people use this.” This serves as an assurance that Meta continues to adapt its platform based on its community's needs.

Currently, the ability to choose a default feed is being rolled out to selected users, with expectations for broader access in the near future. As Threads evolves, it remains to be seen if these adjustments will be sufficient to retain users amid the growing allure of Bluesky. Stay tuned, as the battle for user attention continues in the social media arena!